Fiat picks up on growing segment

New Fullback pick-up to debut at the Commercial Vehicle Show next week


Fiat is to debut its new Fullback pick-up truck at the Commercial Vehicle Show at the end of April.

The unveiling during the show at Birmingham’s National Exhibition Centre marks Fiat’s expansion into the growing mid-sized pick-up market.

Available to order through the Fiat Professional commercial division from mid-May, the Fullback will be offered in double-cab form, powered by a 2.4-litre turbo-diesel with either 148 or 177bhp combined with six-speed manual or five-speed auto transmissions and all-wheel drive.

The pick-up measures 5,285mm in length, 1,815mm in width and 1,780mm high, with a 3,000mm wheelbase. Payload capacity is up to 1,045kg.

Fiat is yet to release full specifications or prices for the Fullback, these will be announced closer to the market launch with the first examples expected on UK roads in June. The brand hopes with the newcomer to take a slice of a segment that saw sales grow 18 per cent in 2015 to almost 40,000 units.

According to Fiat Professional’s UK country manager Ricky McFarland the new Fullback provides an exciting opportunity for the brand in the growing pick-up truck segment. “Together with the arrival of the new Talento and new Fiorino models in June, joining the rest of the award-winning FIAT Professional range, we are confident of attracting new fleets and retail customers by providing them with one of the strongest product line-ups in the market today,” McFarland says.

The Commercial Vehicle Show runs at the NEC from 26th-28th April and The Van Expert will be reporting directly from the event.

Andrew Charman
Andrew Charman
Andrew is the News and Road Test Editor for The Van Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars and vans for more than 20 years, and attends many new model launches each year.

Latest articles