Honda pioneers new direction for ATVs

Two or four-seater should have wide practical applications.


Honda expects major commercial interest from the Pioneer, a new utility vehicle dubbed more practical than a quad bike and more manageable than a full-size 4×4.

The Pioneer will launch in the UK early in 2017, and will be available in either two or four-seat form.

According to its creators the open-topper should be of particular interest to commercial operators to meet the requirements of the European Two-Man Working Directive, where at least two people are required to be present when working in dangerous conditions, without needing two vehicles.

While currently only issuing a teaser picture of the ATV (all-terrain vehicle), Honda says that it will open up a world of possibility for both business and leisure users who need an ATV that will take them to hard-to-reach places.

It is described as the brand’s first Side-by-Side utility vehicle, and will be powered by a 700cc engine. The Pioneer’s designers promise new levels of comfort, refinement, agility and handling.

Honda currently dominates the ATV sector with more than half of all sales in the UK, and according to the brand’s UK head Steve Morris the Pioneer will significantly strengthen Honda’s ATV offering.

“By adding a choice of SxS options to our range, we will be able to build on our best-in-industry reputation and the long-standing customers relationships we have developed through our nationwide network of authorised dealers,” he says.

Andrew Charman
Andrew Charman
Andrew is the News and Road Test Editor for The Van Expert. He is a member of the Guild of Motoring Writers, and has been testing and writing about new cars and vans for more than 20 years, and attends many new model launches each year.

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