Pinnacle peaks with vinyl-wrapped Mercedes-Benz Vitos


Roofing contractor Pinnacle Slating & Tiling has taken delivery of two new Mercedes-Benz Vito vans, both with eye-catching vinyl wrap artwork by M&M Signs & Graphics.

Oswestry-based Pinnacle runs 12 vans, all but a couple of which are by Mercedes-Benz, as well as a 7.5-tonne skip truck. The new vans were supplied by Dealer Roanza Truck & Van and acquired with funding support from Mercedes-Benz Finance. Instead of painted panels, M&M Signs & Graphics has added artwork that depicts the heavily riveted metalwork of a machine that might appear in a post-apocalyptic sci-fi movie.

“I had my own Vito crew van wrapped a year ago, and our supplier tried to persuade me to go for the futuristic riveted metalwork design at the time,” said Pinnacle’s managing director Warren Howell.

“I didn’t think it was the right finish for a personal vehicle with a second row of seats, so opted for matt black instead. It is perfect for our working vans, though. It’s a bold look and is certainly helping to get us noticed because the vans really stand out.”

The Vitos have 1.6-litre engines, which offer 45.6 mpg (combined cycle). While other variants of the mid-sized Vito range are available with rear-wheel drive, the 111 CDI’s 114 hp output is transmitted via the front wheels.

The vans are now transporting Pinnacle’s staff, together with their tools and equipment, to sites within a 35-mile radius of its headquarters. The company provides pitched and flat roof construction and repair services to a range of commercial customers, local authorities and private homeowners.

“Our Vito vans have proved themselves to be great performers over a long working life – the oldest has 160,000 miles on the clock – which explains why we keep coming back for more,” Howell said. “They never give us any trouble and always fetch a good price when we come to replace them. Even after 10 years, there’s never a shortage of buyers.

“Mercedes-Benz vans are very cost-effective to operate but they’re also premium products, and certainly not ‘built down to a price’. That makes them a perfect fit for our own business, which has an ethos of quality workmanship and customer-focused service. The Vito has exactly the image we want to project to our clients.”

Safety is another priority for Howell, and the Vito is equipped as standard with features such as Adaptive ESP®, ATTENTION ASSIST, Crosswind Assist, and driver and passenger airbags.

“The safety specification of our vans is also very reassuring,” he said. “As a company which is experienced in working at height, we make health and safety our number one priority. Here, too, Mercedes-Benz complements our own commitment.”

Pinnacle’s Vitos are also backed by three-year, unlimited mileage manufacturer’s warranties, and came with MobiloVan cover, which includes free, round-the-clock emergency roadside assistance.

“That’s a service we’ve never had to call upon, but it’s nice to know it’s there,” said Howell. “It’s another example of the great customer care we receive from Mercedes-Benz and Roanza Truck & Van.”

Dan Parton
Dan Parton
Dan Parton is a former editor of Truck & Driver, the UK’s biggest selling truck magazine. He is now writes for The Van Expert and The Truck Expert.

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